Welcome to Luxe Academy!  I am so excited that you have decided to take a leap of faith by investing in yourself and in your dreams.  I promise you that it will be worthwhile!

Teaching has always been one of my passions.  From the hot summers that I spent under an oak tree teaching the children in my neighborhood to officially launching my YouTube Channel, Living Luxuriously for Less- I have always aspired to teach others.  Consequently, my mission in life was to teach others how to live beautifully, creatively, and luxuriously for less.  Initially, my channel was centered on sharing helpful lifestyle tips.  In order to maintain that element of transparency with my community while maintaining my privacy, I decided to share more of my passion for event planning.  As fate would have, I eventually found my niche.   

The questions began to pour in and I had to find a solution to reach a massive amount of people in a minimum about of time.  Thus, Luxe Academy was birthed.  With this course, I am sharing with you the information that I wish I had available to me when I began this journey.  No fluff, no long drawn out segments to get to the one answer that you really wanted, no questions avoided, and no strings attached.   I wanted a real course, with real questions, real information, and real solutions.   I wanted something that gives you the tools that you need to build the dreams in your heart and to put money in your hands.   

One of the most common misconceptions about event design and décor is understanding roles and responsibilities.  

I would like to take this moment to properly introduce you to the four core roles of any event: Event Planner, Event Coordinator, Event Designer, and Event Decorator. While you can just focus on one or two roles; it is imperative that you understand each function so that you can carry out your assignment flawlessly and charge your clientele accordingly.  {This information alone is going to be worth some of your investment in the class}.

Many people use the term “event planner” interchangeably with the term “event designer,” when in actuality the two roles could not be any more different. In this section we will take a closer look at each role, the duties performed, and how each role should be compensated… 

Being creative is one of the easiest aspects of starting a business, however, establishing a bonafide business brings its own bout of challenges.  In this element we will unearth all of the hidden jewels that you need to do the following: 

 In the words of Tyrese Gibson, “The dream is free. The hustle is sold separately!”  I could not have said this any better.  As a business owner, you need access to money, but it can be a bit cumbersome for new business owners.  Therefore, I will share with you in this element how I started my business from scratch with no loans and no money!  We will also briefly discuss the following: • Traditional financing • Alternative financing • SBA loans Constructing a Compelling Business Plan 

 … and so much more! 

Building and buying inventory for your business takes knowledge, understanding and wisdom.  You need to know what you need, understand how you will use it and the wisdom on when and where to buy or rent!  I know I unpacked a whole lot in that one sentence, but trust me- that one sentence can break or make your business.  In this element, I will be sharing all of my resources for souring inventory along with practical tips that you need to outfit your business with opulent pieces for the best price.  We will also cover the following topics:

Determining your prices is one of the most critical tasks that you will perform for your business.  Two of the main reasons that new businesses do not thrive in our industry is pricing and burnout.  Many of them don’t make enough money to keep their businesses afloat or they burnout because they don’t understand their value.  Either way, I have a proven solution that will always make you money, and it has been deemed as the Happy Money/ Sad Money Formula!™  {based off the scripture in Proverbs 10:22} With this formula, I will give you a plethora of ways to curate your pricing and packages so that you will never walk away from a wedding or event with Sad Money Again! In this section we will cover:

·        How to Build Your Packages {bundle pricing}

·        Flat Fees

·        Hourly Rates 

·        Percentage Rates 

·        Kickbacks and Vendor Commissions 

·        Sample Packaging Templates with Pricing 

Once you have found your niche, or your niche has found you- it is imperative for you to market it in a way that manifests a demand.  In this section we will cover the following:  

·        Researching Your Niche 

·        Determining Your Market Size

·        Performing a Market Research  

·        Conducting a SWOT Analysis 

·        Branding Your Business 

*A syllabus will be provided for each of these labs and you will be responsible for ordering the materials needed to complete them} 

Now that we have covered all of the business aspects, here is where we will have a little fun!  Luxe labs are where we will go over all of the fundamentals of design and décor!  In this section we will learn how to do the following: 

·        How to create centerpieces {hands on exercise}

·        How to build backdrops {hands-on exercise}

·        How to properly design and decorate a table 

·        Table talk {discussing the art of tablescaping, table sizing, and linens}

·        Chair conversations {different types of chairs and how to design them}

·        How to Properly Organize for Tax Seasons

·        How to Attract Corporate Clients 

·        How to Properly Organize and Manage Your Inventory

·        How to Plan a Wedding or Event during a Pandemic

·        How to Set Your Business Up for Long Term Success

·        How to Diversify Your Income Streams

·        How to Choose Other Continuing Education Classes 

·        What to Include in Your Event Planner Workbag

·        The Art of Lighting and Uplighting 

·        How to Design and Decorate a Space 

·        Live Events {invites will be sent in advance}

·        FAQs

Once all of these elements are successfully completed {to included quizzes and assignments}; you will be a certified in Event Design, Décor and Planning through Luxe Academy!  Congratulations in advanced on a job well done!